Films about marketing, advertising and PR
Sometimes, reading books and articles about marketing is quite boring. You want to avoid degradation and somehow diversify the learning process. We can’t promise that you will get cases from these films that you will be able to apply, but you will definitely get food for thought. There will be a full list of films at the end for you to screencap.
Films about the internet
Social media have long been a part of our lives, but what’s behind them? What effects do they bring to everyone’s life? Marketers always need to be aware of the changes in the digital world.
Have Google, Facebook, Snapchat algorithms started to control our lives, interests, do they influence our purchases? Former employees of the company will tell us.
“Oh, the Internet! Dreams of the digital world”
The world will never be the same again. The film explores the history of the Internet and, at the same time, forecasts what it will be like in the future. The film stars Ilon Musk, so check it out.
Films about creating and bringing to market and bringing new products to market
It’s not enough to have an idea. It takes a lot of work. And even after it is realised – there is a struggle for the life of the product and its place on the market.
In short: the story of the creation of Facebook. The film shows how hard it is to create a product in the form of a huge social network and defend its independence.
The life story of the creator of “Apple” – Steve Jobs.
The story of how Bill Gates and Steve Jobs changed the world.
A series about the development of an application in silicon valley and its promotion. Lots of humour and all sorts of funny stories about founding a startup.
Films about PR
PR campaigns that influence the outcome of wars, politics and many other aspects of life. PR is a pretty important marketing tool, be sure of that after watching the films.
With the right PR, you can blind citizens to any problem, even simulating a war. Disinformation is everywhere, be careful!
How to use films and television to make smoking a mass phenomenon? Watch and learn.
The most observant can learn from the series how to conduct PR-campaigns correctly.
Films about marketing and advertising
A dose of inspiration on advertising campaigns and target audience analysis.
“The Greatest Movie Ever Sold”
After watching this film, you’ll notice salesmanship in every film or TV series. The challenge for the main character is to make a good film while not selling out to sponsors.
How do you make a product popular while acting on the other side of the front? An ordinary family that moves to an affluent neighbourhood and by their example makes everyone buy the same thing they do. The secret is simple – marketers operate under the guise of the “happy family”.
The main character makes all the sacrifices just to understand his target audience, are you ready?
And lastly, the best series about advertising in the 60s in the United States. You’ll learn valuable tips on how to get creative. And Draper will show you how dishonest the advertising world is. Pack your popcorn and enjoy the show.
So, to summarise.
1. Social dilemma
2. Oh, the Internet! Dreams of the digital world
3. The social network
4. Steve Jobs
5. Silicon Valley
6. Pirates of Silicon Valley
7. Wag the dog
8. Thank you for smoking
9. House of cards
10. The greatest movie ever made
11. The Joneses
12. What women want
13. Mad men
and a little bit more…
14. Consumer children
15. Syrup.
16. Generation P
