We were approached by an IT company from Europe with a request to develop a landing page. The main requirements for the page were to showcase the advantages and benefits of Salesforce services to the target audience, avoid the use of colorful illustrations, and ensure adaptability for various devices.

In this case study, we describe how our specialists worked on the project and what the outcome was.

Task

Create a landing page to promote individual Salesforce services, highlighting the advantages of Ideaport solutions for the potential target audience.

Landing Page Requirements

The future page will serve as an introduction to all types of services provided by the IT company, with interlinking to individual landing pages. As per the client’s request, the project’s design had to be modern and sufficiently clean. Since the website is entirely “business-oriented,” the use of colorful illustrations needed to be avoided.

The client also provided four adaptive design options to ensure the page’s convenient viewing on different devices.

Development

The client provided us with references for the future project, so we based the creation of the landing pages on the provided material.

The project implementation consisted of several stages:

  1. Development of texts.
  2. Development of identity and logo.

Additionally, the client wanted the header and footer of the page to remain in the current design, as the texts for them were up-to-date. Furthermore, the MIM:AGENCY specialists were tasked with preparing two designs for the future landing page.

On the landing page, we included information about the IT company Ideaport Riga, the services they provide, and the benefits clients receive from collaborating with the company. We also added sections with testimonials and answers to frequently asked questions.

Results

In the end, the marketing strategy agency MIM:AGENCY’s specialists created and provided the European client with four ready-to-use landing page variants, all adapted for various devices.