In 2025, we were approached by a large auto parts eCommerce network with a catalog of over 3 million SKUs. The business had recently expanded into 29 European countries, including Poland, Germany, Italy, Hungary, and the Baltic States.
The primary goal: scale push communications across all local languages in a way that is automated, personalized, and efficient.

Previously, push notifications were written manually – a process that required dozens of hours from copywriters, translators, and marketers. At the scale of 29 countries, this quickly became unsustainable in terms of both human resources and budget.

The Solution

We built a fully automated push notification system that takes into account:

  • User behavior
  • Country language
  • Product type
  • Seasonality and current promotions

Key Actions:

  • Selected an AI-powered message generation platform. We tested 6 tools (including OpenAI, DeepL Write, CopyMonkey, and Jasper) to identify the one that handled technical product data and multilingual requirements best.
  • Developed title and message templates optimized for local consumer communication styles – short, clear, and free of noise.
  • Automated the Promo Type logic: new arrivals, sales, discounted products, viewed or abandoned items.
  • Integrated context-aware emojis such as 🛞 for tires, 🔧 for tools, and ⚡ for batteries – automatically selected based on product category.
  • Built in automated translation into 24 languages, with post-editing for the 5 core markets.
  • Launched a system of A/B tests to measure open rates, CTR, bounce rates, and engagement depth on a per-country basis.

Results After 3 Months

MetricBefore AutomationAfter Automation
Average CTR3.2%5.8%
Average Campaign Setup Time4 hours<10 minutes
Number of Supported Languages324

Business Impact

  • Significant reduction in translation and copywriting costs
  • Faster time-to-market: campaigns launched simultaneously across all countries
  • Higher conversions thanks to relevant content and precise timing
  • Better user experience: no generic templates – each message tailored to language, tone, and product

Conclusion

Push notifications aren’t “just text.” They’re high-performing micro-content that must be timely, contextual, and clear, even without translation.
With automation, we turned one of the most labor-intensive processes into a scalable growth engine, accelerating sales while cutting costs. For brands competing across European markets, this level of automation is no longer optional – it’s essential.