Client: Jooby – Leader in resource accounting automation

Jooby is a company specializing in resource consumption accounting automation. They offer comprehensive solutions such as LoRa radio modules, cloud servers for data processing, specialized gateways for data collection, and product customization for individual customer needs.

Their products are aimed at system integrators, utility companies, and construction companies seeking to implement innovative technologies for sustainable urban development. However, they faced a difficult task – to attract more leads and make the entire industry more profitable. How to achieve success in B2B marketing? The answer is simple: use digital tools correctly.

Target audience:

  • System integrators
  • Utilities companies
  • Construction companies

Task: How to increase the number of leads through digital marketing?

As part of the Smart City project, Jooby approached us with an ambitious goal: to increase the number of leads and convert them into real customers. We decided to use powerful digital marketing tools such as SEO, PPC, and Facebook advertising to take their marketing performance to the next level.

Strategy: How we increased leads

  1. SEO: First of all, we started with an in-depth market analysis and careful keyword selection. Thanks to SEO-optimized content on the website and blogs, we changed the company’s visibility in search engines. Potential customers looking for resource accounting automation solutions began to find Jooby in the top search results. This allowed us to get targeted traffic and increase the number of organic leads.
  2. PPC: To quickly attract potential customers, we launched Google Ads campaigns targeting companies actively looking for accounting automation solutions. We used several keyword options and continuously optimized ads to increase conversion rates. As a result, this allowed us to significantly expand our audience and ensure a flow of interested leads in the shortest possible time.
  3. Paid advertising on Facebook: Advertising on Facebook allowed us to target our audience more accurately, selecting only those people who work in system integrators, utilities, and construction companies. We used targeted advertising campaigns to increase interest in Jooby’s solutions among company executives and decision-makers. The variety of formats, videos, carousels, and promotional ads made the advertising more interactive.

Results: How we achieved lead growth

In 6 months of our work, thanks to the effective use of digital tools, the number of leads for Jooby has grown significantly! This result was made possible by:

  • SEO: Higher visibility in search engines ensured a steady stream of organic leads.
  • PPC: Optimized advertising campaigns helped achieve high conversion rates in a short time.
  • Facebook Ads: Lead growth through precise targeting and targeted ads.

Why did it work?

  • Why is SEO important for B2B companies? Customers search for solutions through search engines. Therefore, by optimizing your content, you increase your chances of being found and increase your chances of getting interested customers. It was SEO that helped Jooby gain organic customers.
  • How does PPC help increase the number of leads in a short period of time? Paid advertising allows you to target a specific audience and get highly qualified leads in a short period of time. This way, you can quickly increase the number of leads and attract potential customers exactly when they are looking for a solution.
  • Why is Facebook advertising important for B2B companies? Facebook allows you to build precise audiences and use a variety of ad formats to attract attention. Choosing the right ad format for your target audience is the key to success in Facebook advertising.

Conclusions

This case study is an example of how digital marketing tools can significantly improve the effectiveness of marketing campaigns, even in complex B2B sectors such as resource accounting automation. Jooby’s success confirms that by using SEO, PPC, and Facebook advertising correctly, you can rapidly increase the number of leads and take your company to the next level.