At our agency, MIM:AGENCY, we always combine classic marketing approaches with innovations that are backed up by high-quality research. We believe that you cannot focus on just one tool to achieve the desired sales, but you need to use all available tools, gradually implementing them depending on the needs of the business.

Tasks and challenges

Infomir is a new-generation telecommunications service provider that has been operating in Odesa for over 14 years. During our collaboration, the main goal was to attract new subscribers to the website to submit applications. However, at that time, the website was not very attractive and reduced conversions: outdated design, many unnecessary pages, and difficulty in finding information.

As a result, it was decided to completely revamp the website, in particular, by improving the UX/UI design.

Decisions during website development

While the website was under development, the main task was to increase the number of applications. Therefore, we created a special landing page, to which we directed traffic from contextual advertising and partially targeted advertising on Facebook. On the landing page, we clearly presented all the necessary information and offered the most favorable rates.

Contextual advertising settings

Thanks to contextual advertising, we were able to generate demand among customers for internet and digital TV connections. We used direct keyword queries such as “connect internet Odesa” and “connect digital TV.” Without these campaigns, we could have lost potential customers.

We tested various advertising campaigns:

  • Brand campaign
  • Internet connection campaign
  • TV connection campaign
  • Competitor campaign
  • Dynamic campaign
  • Remarketing

Campaign results

  1. The conversion rate was highest (13%) in campaigns for internet connection with direct queries.
  2. The most clicks (28,237) at the lowest cost (1 UAH) were obtained for branded keywords such as “connect Infomir internet.”

In total, contextual advertising brought 84% of the total traffic to the site, confirming the importance of this tool.

Results for 10 months

With an unchanged budget for contextual advertising, the number of conversions increased almost 4 times – from 183 applications in February to 693 in November.

Next step: organic traffic

Since SEO promotion was not being carried out at that time, paid traffic was the only way to get leads from the Internet. The next step for the company will be to develop organic traffic on the updated website, which will increase the number of conversions without additional advertising costs.